12 Tips to Write Blog Posts That Sell

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You need to know how to write blog posts that sell to be successful blogging. Blogging is a great way to promote your business, products, and services, and get more traffic for your blog or site. But, of course, the results depend on the quality of your blog posts.

Here are 12 tips to help you write high-converting blog posts and increase sales.

1. Focus on your goals

Ask yourself, why you are blogging and what your main goal is. Pick a maximum of three objectives and stick to them for better results.

No matter what your goal is, provide useful information that goes above and beyond.

Answering these questions will help you to define your goals:

  • Do you want traffic to a physical shop or just online?

  • Do you want to increase sales or just traffic?

  • What clients do you want to attract?

  • Do you want to educate clients and prospects?

  • Do you want to focus on the company, build a brand, or just sell products fast?

  • Do you want to bring more organic traffic?

  • Pick a maximum of three objectives and stick to them for better results.

2. Know your audience and target a well-defined audience

Research who your ideal target audience is for your business.

Who is interested in your products? What are they looking for?

Write to your audience. Write your posts in a language that suits the education level, age and interests of your potential customers.

Using MonsterInsights is the easiest way to get information about your audience. it has everything you need to understand your audience and create blog posts that actually convert! It’s the best Google Analytics tool for WordPress. It’s a WordPress plugin that you connect to your Google Analytics account.

My Blogging Checklists and Worksheets will give you a clear plan on how to set up and develop a money-making blog.

3. Choose the topics of your posts carefully

Your blog topics have to interest your potential customers, entice them to read more and establish you as an authority in the niche.

Showing your expertise is very important. It will increase sales and establish you as an authority in your niche.

4. Write compelling headlines

You must have compelling headlines to attract people and entice them to read your blog posts.

Get my free 101 Hypnotic Headlines Checklist. They will help you write compelling headlines.

5. Write well-written blog posts

Make sure that your content is well-written, conveys professionalism, and portrays you as an authority in your field. Proof all posts carefully for errors before publishing.

Need a good editor and spell checker? Check out Grammarly.

6. Make your blog posts easy to read

  • Use headings and subheadings and bullets to highlight benefits.

  • Break up your copy into short, easy-to-read sections.

  • Use short paragraphs.

  • Use short and concise sentences.

  • Use plenty of white space.

  • Use dark text on a light background for easy readability. Avoid text on dark and busy backgrounds.

7. Provide useful information

The more problems your posts solve and the more questions your answer in your blog posts, the more sales they will bring, and the more they will establish your business as an authority. Some popular content includes giving tips, advice, and examples and providing informative videos.

8. Solve problems

Do not try to sell the products directly, but rather show people what they need and where they can get what they need at affordable prices. Solve problems.

Blogging in an overly promotional manner and bragging about how great products are lowers the trust level that the audience will have in you. It is much more effective to be useful through your content.

Think of your customers first. Provide as much helpful information as possible with the intent to help your customers – not with the intent to sell. Think about what motivates you to buy when you shop online.

9. Be original

Neither the search engines nor readers like repetitions or copied content. So, even if you use someone else’s ideas or use PLR, add your personal touch, your own opinion, and ideas, and rephrase the content in your own style.

10. Optimize our blog posts for SEO

SEO can give you a huge amount of traffic. And SEO traffic converts much better than social media traffic.

  • Use SEO techniques to get good search engine ranking and organic (FREE) traffic.

  • Use long-tail keywords.

  • It is especially important to use your focus key phrase in your post title to get targeted organic traffic.

All in One SEO is an easy-to-use and powerful WordPress SEO plugin.

Want to know what to optimize, check out my free blog post SEO checklist.

11. Think of your audience first

Above all else, when writing blog posts, think of your readers first. When you impress your prospects and provide value, you’ll become an indispensable resource which will lead to getting life-long, loyal customers.

12. Add a clear Call-to-Action

A call-to-action helps your blog post convert when you give them clear instructions on what you want them to do. Check out my blog post with examples of calls-to action here.

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