60+ Opt-In Freebie Ideas to Grow Your Email List
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Are you struggling to grow your email list? The reason is simple: your website visitors are not likely to sign up for your email list unless you offer them a compelling incentive.
That’s where opt-in freebies come in. Offering a high-value freebie in exchange for their email address is one of the easiest and fastest ways to grow your email list. But it’s not enough to just offer any old freebie. You need to offer something that your audience can’t resist.
Once you have their email addresses, you can start building a relationship with them through email marketing. This is where the real magic happens. You can offer valuable information, establish credibility, inform them of what’s new on your site, and invite them to return.
So, if you’re not seeing the results you want from your email list, consider offering an irresistible opt-in freebie to take your email marketing to the next level.
Opt-In Freebie Tips
Your freebie must be something your ideal audience wants.
It must be related to your website’s topic and what you want to promote.
Review your lead magnets and check your statistics to see how well they’re performing.
Consider changing your lead magnets every three to six months.
How to turn your subscribers into buyers with your freebie:
Your opt-in freebies must be highly targeted to a product or service you want to promote.
Your freebies must solve a problem for your subscribers.
The problem you’re solving must lead to a solution that can help your subscribers to achieve success faster, get better results, or provide a quick benefit to them.
Make sure to monetize your lead-magnet freebies and quickly turn your subscribers into customers.
Here are several ideas of opt-in freebies that you can offer to your readers to grow your email list:
Checklists or cheatsheets
Worksheets
Workbooks
Bundle up several checklists or other useful tools
Reports (e.g. a PDF report)
eBooks (how-to guides)
A sample of your products (e.g. a chapter from your ebook)
A short version of your ebook
E-courses / mini-course / crash course/email course
Email challenges
Printables
Lists
Tips
Tools
Printable planners
Calendars
Spreadsheets
Templates (e.g. Canva templates, Excel templates, Word templates, Google docs, or Google Sheets).
Coloring pages
Content upgrades
Get more Opt-In Freebie Ideas to Grow Your Email List
Providing opt-in freebies is the easiest way to build your email list. To grow your list fast and attract more subscribers, you’ll want to create multiple highly-targeted opt-in freebies. The more the better.
And you need to share them on your blog, on social media, in your advertising, and in a variety of different ways. See my blog post on How to Promote Your Opt-In Freebies.
Create your lead magnet now and start building your email list!
Check out my Fill-in-The-Blanks Canva Templates you can use to easily create Checklists, Worksheets, To-Do Lists, and Lead Magnets to build your list.
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Email Resources
Fill-in-the-blanks Canva Templates you can use to easily create Checklists, Worksheets, To-Do Lists, and Lead Magnets to build your list.
Write Winning Email Messages Fast With 950 Ready-To-Use Email Samples.
Want to learn how you can get more out of your email marketing? Head over to Email Marketing Beyond the Basics.
My review of autoresponder/email automation services: GetResponse, Aweber, ConvertKit, and MailChimp.
Landing page builders: Leadpages – Landing Page Monkey.
You can buy reports, articles, ebooks, and other content that you can use as your own from a variety of private label rights(PLR) or done-for-you content providers. See my favorite PLR providers here.
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